Prepare a report on PEST analysis for Apple. look at how various micro Assignment

Prepare a report on PEST analysis for orchard apple tree. typeface at how various micro and macro factors are affecting your chosen participation - Assignment characterglobalisation, which involves the integration of economies into the international economy through capital flows, foreign direct investment, and trade in. This, in turn, results in the blossom out of cultures and technology and improvement in life-style and affluence.Apple is able to make use of the cheap press and growing markets in the newly developing nations like India, which were once considered poor. In the opinion of Schifferes (2007), Apple has change by reversal a virtual firm by shifting its production units to countries like China in Asia through outsourcing. In an effort to reduce its operating costs, the company has spread its product manufacturing to states like Korea, Ireland, China, and Czech Republic. In addition, there are suppliers from Canada, Germany, France, Taiwan, Japan, Mexico, and Braz il (Apple Inc. 2014).In addition, there is a thirty-fold increase in the world trade since 1950s as a result of this globalisation (WTO, 2007). According to reports, Apple depends on countries other than the States for about 58% of its total sales (Kane & Rohwedder 2010). Thus, globalisation has a positive effect on the companys performance.Apple benefits from the modern life style because the company has managed to present itself as a lifestyle brand (Saviolo & Marazza 2012). As Roumeliotis (2014) identifies, a lifestyle brand touches a number of emotional factors, ranging from social status, self-assertion and desires. By creating such an image, Apple is now able to reap profit from the increasing number of tech-savvy early days who consider the possession of an Apple iPod and headphone as an important element of modern lifestyle. As Apple has a significant role in online music market and cyberspace, the modern lifestyle is well-suited for the companys growth. (Apples branding s trategy 2012).Technological factors are the biggest challenge for the company. Firstly, though the company leads the hardware area by introducing new ideas every time, like mouse, 3.5 inch